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Welcome to Keep it Secret!
Specialist Retailer of Japanese & Asian POP Culture based in the UK!
Here you will find an array of Kawaii Goodies to suit your tastes. Stocking Kawaii Fashion,
Kawaii Stationery, Tasty Japanese Sweets & Snacks, Lot's of Plush toys from famous Ghibli Films, Phone Charms,
Life Style products all from this Kawaii UK Based Store! We also Ship Internationally and Free Shipping within the
UK for Orders over £25.00.
Why not check out our sister company 'The Kawaii Club' - Possibly The Cutest subscription package ever!

Random Product Selection

  • Coris Fue, Ramune Soda Whistle Candy Zoom Coris Fue, Ramune Soda Whistle Candy KIS133 Direct from Japan we have these rare amazing Coris Fue, Ramune Soda Whistle Candy available in 2 Fantastic flavours. Full Description £1.80 £0.90 Sale Item
  • Will Work For Sushi T-Shirt Zoom Will Work For Sushi T-Shirt JW1320 This Will work for sushi T-Shirt is part of the Japan Culture Range by the Kawaii Pop Culture Clothing Brand 'Juizy Woozy'. Full Description £20.00 View Product Information
  • Sanrio, Hello Kitty Headphone Winder Zoom Sanrio, Hello Kitty Headphone Winder KIS009 This [b][i]Hello Kitty[/i][/b] headphone winder with clip not only has a very useful function but means you can also show off Hello Kitty clipped to your bag, jumper, blouse or even Lolita dress ^_^. Headphone winders are a very big hit in Asia recently with them being modified and shown off as ano Full Description £5.00 View Product Information
  • San-X, Rilakkuma & Kiiroitori Headphone Winder Zoom San-X, Rilakkuma & Kiiroitori Headphone Winder KIS007 This [b][i]Rilakkuma or Kiiroitori[/i][/b] headphone winder with clip not only has a very useful function but means you can also show off Rilakkuma clipped to your bag, jumper, blouse or even Lolita dress ^_^. Headphone winders are a very big hit in Asia recently with them being modified and shown (Out of Stock) Full Description £5.00 View Product Information